LOTTE Wellfood said on the 12th that it released the main ad campaign featuring ambassador Kim Yeon-a for its product "Premium Ghana." It also unveiled three limited-edition winter season products with a Berry concept: Premium Ghana Triple Berry, Cookie Berry, and Langue de Chat Cheese Berry.
The main campaign consists of three videos, each highlighting one of the new products. The spots intuitively convey the features of the products, which use berries such as strawberries, raspberries, and Korean black raspberries as key ingredients. In the videos, Kim Yeon-a opens a giant jewelry box in a snow-covered square, discovers the new Premium Ghana products, and tastes them, expressing the excitement of a premium chocolate dessert.
Premium Ghana Triple Berry is a premium shell chocolate that pairs a filling made with strawberries, raspberries, and Korean black raspberries with sweet strawberry syrup. The exterior is coated with rich Ghana chocolate, designed to let consumers enjoy the freshness of berries and the deep flavor of chocolate at the same time.
Premium Ghana Cookie Berry is a ball-shaped chocolate made by coating a soft chocolat butter cookie with sweet milk chocolate and then layering it once more with triple berry chocolate. Premium Ghana Langue de Chat Cheese Berry is coated with strawberry chocolate over a soft, rich cream cheese langue de chat cookie.
The ad campaign will run on major platforms including TV, YouTube, Instagram, and Netflix through Feb. 14. A LOTTE Wellfood official said, "This ad campaign was planned to create synergy by pairing ambassador Kim Yeon-a, who suits the winter image, with seasonal berries as the concept," adding, "We plan to strengthen the brand image as a premium chocolate dessert together with Kim Yeon-a."