Dong-A Otsuka said on the 12th that it launched the ninth class of its experiential running crew program, "Pocari Sweat Live Sweat."
Dong-A Otsuka said Pocari Sweat Live Sweat has been run since the first class in 2018 and was designed to let consumers experience sports in daily life and practice a healthy lifestyle.
For this ninth Live Sweat, 50 people were selected through an open call on the official SNS accounts of Pocari Sweat and Pocari Runners, and the program is run with a goal of participating in the Tokyo Marathon on Mar. 1, 2026.
The selected participants will take part in eight weeks of running training under the guidance of former national marathon team member coach Kwon Eun-joo.
During the training period, all participants will receive Pocari Sweat beverages and various running gear, and on-site conditioning support to manage participants' condition will also be provided during the Tokyo Marathon.
A Dong-A Otsuka official said, "Pocari Sweat Live Sweat is a program that shares the value of sports while sweating together with consumers," adding, "We will continue to support a healthy lifestyle through diverse sports experiences."