GS25 said on the 11th that it will release collaboration products created with the five-member K-pop boy band "PLAVE" and operate an offline semi pop-up store.
GS25, a convenience store operated by GS Retail, said it has partnered with "PLAVE," which became the first virtual idol to reach a million-seller album, and will roll out the collaboration products in stages starting on the 15th of this month.
Starting with five types of bread on the 15th, GS25 will sequentially launch a total of nine PLAVE collaboration products after the 28th, including Kkokkalcorn grilled corn flavor, an ID photo set, sweet potato chew, and a Tmoney Co. transit card. Each product will include a limited-edition goodie by category at random.
The bread products launching on the 15th are Yejun's blueberry roll, Noah's lemon pound, Bambi's peach cream donut, Eunho's apple pastry, and Hamin's melon cream chewy bread. Each product's package design reflects the members' signature colors and symbolic animals.
GS25 will select key hub stores that are easy for domestic and overseas fans to visit and operate an offline semi pop-up store selling goods that use the "PLAVE" IP (intellectual property). The pop-up store will run from the 16th to the 31st at eight stores nationwide.
A GS Retail official said, "The collaboration between GS25 and PLAVE is a successful case that combines fandom-based IP with convenience store products and space," adding, "From the product lineup to the offline semi pop-up store, we will provide a differentiated purchasing experience and continue to expand customer touchpoints."