BGF Retail's convenience store CU said on the 11th it will roll out various hot bread, including burritos that pair well with "get coffee."
This month's new hot bread items from CU are two "get burritos" (3,700 won each), and for January, a combo promotion will take 1,000 won off when buying a get instant coffee and a burrito together.
BGF Retail said it launched the products to respond to a growing trend at convenience stores of so-called "cur-bread tribe," who make a meal of bread with coffee.
In addition, CU will release two low-sugar sausage breads this month in partnership with Lalasweet.
A BGF Retail official said, "We planned products and marketing that can be enjoyed economically and conveniently to cheer on the mornings of a new year," adding, "CU will continue to strengthen its morning-related lineup."