EDIYA COFFEE said on the 9th it will carry out a marketing collaboration linked to Hana Bank's "Nara Sarang Card."
The collaboration was planned with Hana Bank, the third-term operator of the Nara Sarang Card, to expand touchpoints with men in their 20s, especially military service members. The "Nara Sarang Card," which is issued as a requirement upon enlistment, is a debit card with features including an electronic military service certificate and a payroll account.
EDIYA COFFEE said it plans to strengthen membership benefits for users of the card through the partnership and naturally expand brand experiences in daily life.
Through the partnership, customers who receive a Hana Bank Nara Sarang Card will be upgraded to the "EDIYA Members" Blue (BLUE) tier when they register the card with Ediya Pay in the Ediya Membership application.
In addition, a 30% statement discount will be offered for pickup and delivery orders placed through the EDIYA Members app, and customers who receive the card by June this year will get a coupon for one free Americano (L).
An EDIYA COFFEE official said, "This collaboration is part of our efforts to expand touchpoints with younger customers, including military personnel, and provide a more approachable brand experience," adding, "We will continue to establish ourselves as a brand that can be visited without burden in everyday life through partnerships tailored to diverse lifestyles."