Bakery brand Paris Baguette said on the 9th it will carry out its first brand campaign, "Play bold," together with LAFC (Los Angeles Football Club) of Major League Soccer (MLS).
Play bold is a campaign name that combines Paris Baguette's brand initials PB (PARIS BAGUETTE) and LAFC's home city, LA. It carries the meaning of enjoying everyday life without hesitation, like LAFC's bold, unflinching play.
Paris Baguette will hold a customer event that offers VIP viewing of LAFC's season opener and player-signed uniforms in Los Angeles on Feb. 21. The event runs from today through the 26th.
Participation is available both online and offline. For online entry, customers are automatically entered when they make an online pickup order of 30,000 won or more through the company's app "Paba app" or HappyOrder. For offline entry, after purchasing 30,000 won or more at any Paris Baguette store nationwide, enter the random number on the receipt into the Paba app event entry page to complete the process. Each ID can enter up to 18 times, and winners will be announced on the 28th on the Paba app.
Event prizes include: ▲ 1st prize (2 people) LAFC season opener VIP tickets and travel vouchers (2 tickets per person) ▲ 2nd prize (3 people) LAFC away uniform signed by Son Heung-min ▲ 3rd prize (2 people) LAFC away uniforms signed by the team ▲ 4th prize (100 people) Paba app exchange vouchers for LAFC and Paris Baguette collaboration products.