Musinsa said on Jan. 8 that it will open its first offline shoe specialty select shop, "Musinsa Kicks" (MUSINSA KICKS), in Hongdae, Mapo District, on Jan. 9.
Musinsa Kicks is a space that reflects the roots and identity of Musinsa, which began in 2001 as the shoe community "A place with an awful lot of shoe photos."
Located near exit 9 of Hongik Univ. Station, the three-story store above ground, spanning 1,124㎡ (about 340 pyeong), will sell products from more than 80 brands.
The first floor features a zone specialized for running, showcasing running shoes and performance footwear. The second and third floors introduce outdoor and gorpcore items, and leather shoes such as loafers and boots, respectively.
Musinsa plans to open additional Musinsa Kicks stores in key Seoul commercial districts, including Seongsu and Gangnam, in the first half of this year.