T'zen said on the 6th that it has picked the girl group TWICE as the new kombucha advertising model to target the global MZ generation (born from the late 1980s to the early 2000s).
According to T'zen, TWICE will serve as T'zen kombucha's advertising model for the next year. In particular, it plans to unveil new package designs that match each of the nine members one-to-one.
T'zen selected TWICE as the new face of its kombucha to accelerate its push into global markets. TWICE, a top-tier nine-member girl group, has a strong fandom worldwide and is expected to help raise T'zen kombucha's global recognition. In particular, the group has popularity and influence in Japan, which T'zen said is expected to have a positive effect on expanding local sales.
To mark the selection of the new model, promotions will run throughout January. A digital outdoor ad will be displayed at Olive Young Myeong-dong Town, and customers who purchase kombucha on T'zen's official mall will receive TWICE photo cards as gifts.
A T'zen official said, "The 'energetic and healthy' image that TWICE has consistently shown since its debut suits the identity of kombucha, a healthy carbonated alternative beverage, so we selected the group as our new model," adding, "We will work with TWICE to promote the appeal of K-kombucha around the world."