Vice Chairman and CEO Oh Gyu-sik defined the new year as a time to leap forward as a "comprehensive future lifestyle company" and presented "new customer experience and innovation" as core strategies.
On the 5th, Oh said in a New Year's address that "it is time to prove practical competitiveness and make results visible amid an uncertain business environment where low growth at home and abroad intersects with industrial restructuring," and said the company will further accelerate its existing brand-centered management and global market expansion strategy.
For the fashion business, he emphasized a shift from competing on scale to competing on brand power, and said the company will realize innovative brand value that exceeds consumer expectations. The global expansion of brands such as Hazzys and Dunst, whose potential in overseas markets has been verified, will also continue.
For the beauty business, the plan is to grow Athe Beauty beyond the domestic market and center it on overseas markets, nurturing it as a key growth pillar of future business.
For the food business, the company decided to focus on vertical integration of manufacturing capabilities by item through mergers and acquisitions (M&A) and maximize integrated synergies. Specifically, it will develop high value-added "killer products," specialize by category, expand exclusive rights for overseas brands, and accelerate entry into overseas markets, aiming to grow into a private brand (PB)-based food materials distribution company.
For the real estate finance business, the company will pursue expansion of assets under management (AUM) and the advancement of domestic and overseas portfolios. It will expand from an office and logistics-centered structure to make data centers a core growth sector, and will proactively secure future growth assets such as residential, senior, and hotel properties.
Oh said, "Let all employees proactively respond to change with a mindset of creativity, autonomy, and innovation, and create results worthy of LF Corp. that are chosen by consumers."