Kim Gi-won, head of McDonald's Korea, revealed in a New Year's address a goal to reach 2 trillion won in sales within three years.
On Jan. 5 at a New Year's event with McDonald's Korea employees, Kim cited 30 consecutive quarters of growth and said the company aims to reach 2 trillion won in sales within three years. Kim also presented concrete execution strategies, including brand trust initiatives, stronger customer experience, and people-centered management.
First, brand trust initiatives represented by "loconomy" will be further strengthened. McDonald's Korea had released the expansion of "Taste of Korea" in Oct. This year, the company plans both quantitative and qualitative growth of the project, now in its sixth year, while also discussing menu exports through overseas subsidiaries. The company will also broaden the scope of social contribution programs such as "Burger of Happiness."
On strengthening customer experience, McDonald's Korea said it will focus on the basics—better taste and quality and food safety—and expand online and offline touchpoints. New store openings will proceed sequentially with a target of 500 locations by 2030, and the company plans to boost digital competitiveness through enhanced official app benefits and tailored rewards. Alongside improving store operation efficiency, the company is also continuing work to advance customer service.
Kim said, "The stature of McDonald's Korea is rising by the day not only domestically but also within the Asia and global McDonald's system," and added, "We will make every effort so that the sustained growth momentum can be consolidated into employees' pride and growth."