Gong cha Korea said on the 2nd that it will launch the new "black and white milk tea" series, created in collaboration with Chef Yun Nam-no, on the 7th. Chef Yun became a sensation after appearing in every season of the Netflix variety show "Culinary Class Wars: Cooking Class War Season 2," which is currently popular. Since then, he has been active on various cooking variety shows and YouTube.
Gong cha Korea teamed up with Chef Yun to apply a competition concept, where "choice of taste" itself becomes a hot topic, to tea. The main ingredients are black sesame and salt. For black (黑), it introduced ▲ black sesame milk tea + pearls ▲ black sesame cream coffee, and for white (白), it offered ▲ salted milk tea + mini pearls ▲ salted Earl Grey cream coffee. The black sesame's nutty, deep flavor and the salt cream's smooth, clean taste are the hallmarks.
The launch date for the new menu is the 7th. Before the launch, Gong cha Korea revealed the collaboration news through its official Instagram account and is running a "black vs. white comment vote" event through the 6th, starting with the release of Chef Yun's New Year's greeting video.
Also, starting on the 14th for two weeks, it plans to hold a "black and white scratch coupon" event. When customers register the random number provided with a beverage purchase in the Gong cha membership app, they can immediately check whether they have won. A premium black-and-white headset and discount coupons will be offered.
A Gong cha Korea official said, "This black and white milk tea series was designed so customers can enjoy not only the taste but also the concept and story," adding, "We hope consumers will enjoy a new experience of choosing and sharing their preferences through the collaboration with Chef Yun Nam-no."