Genesis BBQ Group, which operates the BBQ chicken franchise, said on the 2nd that it appointed Park Ji-man as CEO of Genesis BBQ Co. (hereafter BBQ).
According to BBQ, new CEO Park Ji-man worked at Korean Air and GS Caltex before moving to KT, gaining wide-ranging experience in planning and strategy. Park is regarded as having both practical and theoretical expertise.
BBQ plans to use Park's inauguration as an opportunity to push in earnest a customer-centered growth strategy and strengthen brand competitiveness.
A BBQ official said, "Through this CEO appointment, we will further solidify our brand-centered management system and, based on top talent, strengthen our organizational competitiveness as a leading global K-food brand."
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