Retailers have launched marketing that uses the zodiac "red horse," which corresponds to byeongo (丙午) in 2026.
According to related industries on the 1st, Krispy Kreme operated by Lotte GRS released four limited-season donuts inspired by the year of the red horse, "Good-luck horse words." These are donuts shaped like a horse or emphasizing red tones.
Convenience stores CU and GS25 rolled out ready-to-eat meals, desserts, and planned products themed on the red horse. CU released items such as kimbap and sandwiches that use carrot, a staple food for horses, as the main ingredient.
It also introduced "red horse kielbasa set," which places a horseshoe-shaped kielbasa sausage on carrot egg rice. The red horse carrot pollock roe mayo triangle kimbap added a fun element by punching carrot-shaped holes in the seaweed.
On the 6th, GS25 will release seven "Chunsik collaboration ready-to-eat meals" with horse illustration designs. The Chunsik character wearing a horse mask will be featured on the package and random seals.
Limited-edition liquors were also prepared, including Johnnie Walker Blue Year of the Horse Edition, Golden Blanc Champagne Red Horse Edition, and 1865 Red Steed Edition. It exclusively released "Diablo Wine," which features a red horse illustration.
Golden Blue International collaborated with Taiwan's King Car Group to unveil a Korea-only "Kavalan Solist Madeira Cask" package. It features a design that incorporates a red horse image.
Amorepacific released a limited edition of the men's skincare brand "Odyssey" for the year of the red horse. It introduced two lines, Romantic and Black, with packaging that uses a horse-inspired design.