Starbucks Korea said on the 31st it will run an event to give customers a special "fortune cookie pouch keyring" (hereafter pouch keyring) to mark the New Year.
Starting Jan. 1 until supplies run out, Starbucks will give pouch keyrings on a first-come, first-served basis to customers who spend 30,000 won or more, including on handcrafted beverages. A fortune cookie is a confection that contains a slip of paper with a fortune, and it has long been regarded as a symbol of good luck.
The pouch keyring replicates the shape of a fortune cookie, and can be used not only to store belongings but also as a bag accessory. Inside the pouch keyring is a slip of paper with a New Year's message from Starbucks.
In addition, 26 pouch keyrings will randomly include a voucher for a gold coin (worth 1 don of gold) engraved with the Siren logo, the symbol of Starbucks. Winners can receive the physical gold coin by following the procedures indicated on the voucher.
Customers can participate in the event by ordering 30,000 won or more, including handcrafted beverages, through in-store partners or Siren Order. Because quantities are limited, customers can receive up to two per purchase per person.
A "first visit of the New Year event" will also run. On Jan. 1 only, starting at each store's opening, the first 26 customers to visit each store will receive one Double Espresso Cream Latte (Tall) and one red horse sticker.
The two events will begin based on each store's opening time, so start times will vary by store, and some special-format stores are excluded from the events.