LOTTE Wellfood said on the 30th that it has selected former figure skater Kim Yeon-a as the ambassador for "Premium Ghana."
LOTTE Wellfood cited Kim Yeon-a's long-running popularity thanks to her outstanding skills and trustworthy image during her competitive career, as well as her continued engagement with the public after retirement through variety shows and commercials, as reasons for the selection. As a leading chocolate brand in Korea that is expanding into premium desserts based on broad appeal, Ghana chocolate's direction and Kim's image are expected to generate positive synergy.
On the 29th, it released a teaser video for the first advertising campaign with Kim Yeon-a. The teaser was released across major platforms including TV, YouTube, Instagram, and Netflix. The full version will be released on Jan. 12.
LOTTE Wellfood launched "Premium Ghana," the upper line of Ghana chocolate, in 2023, accelerating its expansion from chocolate to a dessert brand. It operates a diverse lineup that includes bar chocolate, ball chocolate, shell chocolate, biscuits, and ice cream.
A LOTTE Wellfood official said, "We are pleased to be able to promote the brand value of Premium Ghana together with brand ambassador Kim Yeon-a," adding, "Premium Ghana will continue various campaigns to offer diverse taste experiences and sweeten consumers' everyday lives."