COSMAX Group Oner second-generation heirs Lee Byung-man, CEO of COSMAX, and Lee Byung-joo, CEO of COSMAX BTI, were both promoted to vice chairman in the regular 2026 executive appointments. The two brothers have so far each overseen the holding company and the core business, respectively.
COSMAX Group said on the 29th that it carried out its regular 2026 executive appointments. In this personnel move, Senior Executive Heo Min-ho was appointed senior vice chairman. Senior Vice Chairman Heo Min-ho is a distribution expert with diverse experience at CJ Olive Young, CJ ENM, and others.
Oner second-generation heirs Lee Byung-man, CEO of COSMAX, and Lee Byung-joo, CEO of COSMAX BTI, were both promoted to vice chairman. Vice Chairman Lee Byung-man will continue to take full charge of the cosmetics business and oversee the entire cosmetics ODM area, including research and development (R&D), production, quality, and global customer response. Going forward, Lee plans to help indie brands enter the global cosmetics market and focus on securing next-generation cosmetics technologies.
Vice Chairman Lee Byung-joo will oversee the group's mid- to long-term strategy and new businesses at the holding company level, taking responsibility for COSMAX Group's future growth engine. Lee plans to focus on discovering customized cosmetics and devices and preparing personalized solutions based on beauty tech. Lee will also pursue strategic investments and mergers and acquisitions (M&A).