Orion said on the 29th that it built a production line for its flagship product "Cham Bungeoppang" at its Russia subsidiary and launched it in the local market. Following the rollout of Fresh Berry (locally named Fresh Pie) and Almond Jelly (locally named Jelly Boy) in a Russia market that had centered on Choco Pie, the start of Cham Bungeoppang sales is expected to accelerate the local high-growth trend.
According to Orion, Cham Bungeoppang began entering about 20,000 stores last month, including the Russian discount chain Tender Hyper and the supermarket chain Magnit. Early next year, the company plans to supply it to about 15,000 stores of the large supermarket chain Perekrestok.
Cham Bungeoppang is a product that recreates bungeoppang, Korea's representative winter street snack. The product name for Cham Bungeoppang sold in Russia is Bungo, using the same name that became known as it gained popularity in overseas markets. Reflecting the K-food boom in particular, the package also includes the Korean lettering "참붕어빵."
Since its establishment in 2003, Orion's Russia subsidiary has steadily expanded its local business. In 2021, it achieved a cumulative 1 trillion won in sales in Russia, and this year, with 237.6 billion won in sales through the third quarter, it is on the verge of surpassing 2 trillion won in cumulative sales.
It is also building a new plant on the grounds of the Tver factory to reflect rising product demand in Russia. When the plant is completed in 2027, total annual production is expected to more than double, from the current 300 billion won to around 750 billion won, according to Orion.
An Orion official said, "In Russia, shipment volumes have recorded double-digit growth every year over the past six years," and noted, "We will strengthen our multi-product lineup and accelerate the expansion of production capacity."