Shinsegae Department Store said on the 28th that the main store's Shinsegae Square will ring in the byeongo year on the last night of this year.
The event will be held on the 31st in front of the main building of Shinsegae Department Store's main store to celebrate the "2026 Countdown Show Right Now" festival hosted by the Jung District Office. The 2026 Countdown Show Right Now stage can be seen at two locations: Seoul Central Post Office Plaza and the fountain plaza in front of the main building of Shinsegae Department Store's main store.
On Nov. 1 last year, Shinsegae Square, unveiled through a lighting ceremony, has been drawing significant interest from domestic and international visitors with its colorful feast of lights.
Park Ju-hyung, president and CEO of Shinsegae Department Store, said, "Shinsegae Square, which blends Shinsegae's heritage with K-content, is set to once again deliver a distinctive memory at the New Year's countdown festival," adding, "With a diverse feast of lights, it will be reborn as a landmark representing Korea."