Starbucks Korea said on the 26th that it will open a Starbucks brand shop on the online select shop 29CM on the 29th of this month and, for the first time, exclusively launch New Year's planned goods.
Starbucks said it plans to continue expanding touchpoints that can strengthen the brand experience while introducing a variety of lifestyle products tailored to the tastes and trends of customers in their 20s and 30s who frequent fashion platforms. This is its third entry into a fashion platform this year, following W Concept and Musinsa.
To mark its entry into the new platform, Starbucks will hold an exclusive special exhibition on 29CM from the 29th to Jan. 4 next year, where it will unveil New Year's planned goods for the first time. Through the exhibition, Starbucks will reveal nine Happy Pony Farm goods—mugs, tumblers, plush toys, and keychains—designed around the Shetland pony symbolizing the Year of the Red Horse, on 29CM among Starbucks' online stores.
These New Year's goods are a Starbucks global common product introduced each year under the zodiac theme and will be unveiled in Korea first, the earliest in the world. In Korea, they will be released exclusively for online sales.
To celebrate the exclusive early launch, Starbucks will offer benefits such as a 5% discount on single-item purchases of Happy Pony Farm goods and a 10% discount on set purchases. In addition, every customer who buys a Happy Pony Farm item will receive one Starbucks eco tumbler coupon per Happy Pony Farm item purchased.
A Starbucks official said, "We will continue to present special exhibitions that offer various benefits, including new products suitable for customers in their 20s and 30s who frequent online fashion platforms, and we will work to deliver a differentiated shopping experience."