Otoki said on the 26th that its flagship ramen brand Jin Ramen won the presidential award at the 27th Korea Brand Awards.
The Korea Brand Awards is the only government award in the brand institutional sector in Korea, hosted by the Ministry of Trade, Industry and Energy and organized by the Institute for Industrial Policy Studies.
Otoki said Jin Ramen received high marks for systematic brand management, continuous quality innovation, consumer-centric product development, and strengthening brand value through the practice of social responsibility. Otoki said the result officially recognized that, beyond simple product competitiveness, it has accumulated brand value by focusing on its relationship with consumers.
Launched in 1988, Jin Ramen has built a solid foothold in the domestic ramen market based on the keyword "Jin (true)," offering a traditional yet familiar taste, broad appeal that anyone can enjoy, and consistent quality control and brand trust.
Meanwhile, Otoki is accelerating its push to become a global brand based on its performance in the domestic market. Under the vision "OTOKI TO ALL OVER THE WORLD," it is pursuing localization strategies and global campaigns to reach 1.1 trillion won in global sales by 2030 and expand touchpoints with overseas consumers.