BGF Retail's convenience store CU said on the 25th that it held an offbeat awards event, "My Own Awards 3," on its app Pocket CU for customers who used CU this year.
My Own Awards is an eccentric awards event that has been held since 2023, honoring CU customers at year's end after analyzing unique purchasing trends at convenience stores. The newly held "My Own Awards 3" selected winners in a total of eight categories, focusing on customers who showed distinctive purchase histories this year at offline CU stores and on Pocket CU.
This time, various awards were prepared for customers who used CU stores and the Pocket CU app. First, the customer who visited CU's specialized stores across the country the most—such as Myeongdong Station, Hongdae Sangsang, and AK Hongdae, which include K-food, ramen, and music libraries—received the "concept master award" and was given 100,000 CU points.
Customers with unusual product purchase histories were also chosen as winners. A customer who bought beer every day except for just three days this year received the "life goes smoothly with alcohol award" and a CU bar $100 gift certificate, while a customer who bought eggs a total of 311 times received the "egg Nobel prize," along with 12 soft-boiled eggs and 50,000 CU points.
In particular, as convenience stores have recently become a go-to place to buy over-the-counter medicine, the customer who bought Tylenol the most this year (94 times) received 100,000 CU points under the name "buying Tylenol because it might hurt award."
Among the events run on Pocket CU this year, a customer who stamped purchases 162 times and tried 20 times but never won received the "indomitable prize challenger award" along with 100,000 CU points. The most frequent Pocket CU delivery user received the "delivery-type humanity award" and a 100,000-won Pocket CU delivery voucher. This customer placed 167 delivery orders on Pocket CU alone this year.
In addition, ◇ the most frequent user of the Pocket CU inventory lookup feature received the "looks like a hunter award" and 100,000 CU points ◇ a customer with 613 purchases consisting only of e-gift card items received the "popular life surviving on e-gift cards award" and 100,000 CU points, among others.
CU plans to draw 100 customers who leave comments with ideas related to next year's My Own Awards 4 on the Pocket CU event page by the end of this month and give them 1,000 CU points.
Park Byung-ho, head of the online platform team at BGF Retail, said, "Buoyed by the passionate customer response and fresh ideas from My Own Awards, we can continue a novel convenience store awards ceremony every year," adding, "CU will continue to provide customers with fresher and more enjoyable experiences, establishing itself as a young and trendy O4O (online for offline) distribution channel."