KYOCHON F&B, which operates the chicken franchise Kyochon Chicken, said on the 24th that it will run a popup event at Shinsegae Department Store's Daegu branch during the Christmas holiday.
Kyochon set up a popup event in the department store food market, where foot traffic is concentrated, and is operating popup booths in two sections.
At the chicken booth, it sells "Single Wing (a la carte/set)" and "Chirungji (a la carte/set)." To allow visiting customers to taste on-site and purchase, it is also holding sampling events.
Another booth brings together brand products from Kyochon Group affiliates. It sells major Kyochon brand products such as the premium craft beer brand "Moonbear," the traditional liquor brand "Fermentation Studio 1991," and "K&PFood." KYOCHON F&B said it is receiving a strong response as visitors can sample and purchase a wide range of products on-site.
A KYOCHON F&B official said, "We hope customers visiting the department store for the year-end will experience not only chicken but also the diverse food and beverage products offered by Kyochon Group," adding, "We will continue to broaden customer touchpoints through various channels and work to deliver differentiated brand value."