SSG.com said on the 24th that it will fully launch the "ultra-fresh discovery project," selecting and introducing highly reliable fresh foods in partnership with Emart.
The ultra-fresh discovery project is part of the branding campaign "Fresh from Emart to SSG.com," focusing on introducing one or two Emart fresh foods each week on SSG.com that meet standards for taste, quality, and freshness.
SSG.com presented various information—such as origin, variety, nutritional characteristics, and cooking methods—through content using videos, images, and charts. It was designed to increase trust and make purchases easier for customers hesitant about buying fresh food online.
Earlier this month, SSG.com introduced Jeju gold kiwis, Geumhan-don samgyeopsal, Envy apples, and free-range Black Angus beef as ultra-fresh products. From the 25th to the 31st, it will designate "king blueberries" and "Agrosuper bite-size samgyeopsal" as ultra-fresh products and run special-price promotions.
Chilean king blueberries feature firm flesh, naturally high sweetness, and a savory, tender bite. It will also introduce serving ideas paired with Greek yogurt, ice cream waffles, and overnight oatmeal.
Chilean Agrosuper bite-size samgyeopsal is cut into bite-size pieces suitable for grilling and can be cooked easily from frozen without additional trimming. By providing raw-meat characteristics and cooking methods, it improved understanding of the ultra-fresh products.
An SSG.com official said, "We plan to build a close collaboration system with Emart to maximize our competitiveness in fresh foods," adding, "Ultra-fresh products are also available via SSG Delivery (daytime and dawn) for fast and convenient service."