Tous les Jours, the bakery brand operated by CJ Foodville, said on the 24th that it opened a company-run store, "Tous les Jours Madison Square Park," in Manhattan, New York.
Tous les Jours Madison Square Park is located on 23rd Street in Manhattan, New York, in the Flatiron District. The area blends the distinctive vibe of downtown New York with historic architecture, and Madison Square Park is nearby.
In particular, it is a hub for tech startups and advertising and design firms, with many young office workers and entrepreneurs, so a variety of food and beverage (F&B) spots—including popular restaurants and cafes reflecting their tastes—are evenly distributed, and it is considered a place with established dining-out demand.
With that in mind, CJ Foodville said Tous les Jours Madison Square Park is a store that concentrates the operating know-how and successful experiences accumulated in the U.S. market. It will serve as a testbed to strengthen quality and competitiveness, focusing on products already proven locally.
In addition, by incorporating Tous les Jours' new BI (brand identity) and design elements applied at company-run stores in Gangnam and Apgujeong in Korea, the company plans to raise brand awareness in the United States. Ofelia Kumpf, chief operating officer (COO) of CJ Foodville U.S., said, "This store, unveiled in a key commercial district of Manhattan, New York, is a strategic base that can showcase Tous les Jours' brand competitiveness and operational capabilities," adding, "We will gradually expand our presence in the U.S. market going forward."