Nongshim said on the 23rd that it opened the fourth global Shin Ramyun Bunsik location at Terminal 1 of John F. Kennedy (JFK) International Airport in New York on the 19th.
After first opening Shin Ramyun Bunsik in Machu Picchu, Peru, in April, Nongshim has added the fourth location in New York following Harajuku in Japan and Ho Chi Minh City in Vietnam. Shin Ramyun Bunsik is a Shin Ramyun experience space that Nongshim operates directly in the global market.
The fourth Shin Ramyun Bunsik is a permanent cafeteria-style store set up in the fourth-floor food court of JFK Airport Terminal 1. Terminal 1 brings together major global airlines, and Nongshim plans to offer global travelers passing through the area a culinary experience to enjoy Korea's spicy flavors. It also carries the meaning of expanding Shin Ramyun's presence from in-flight meals to global airports.
Taking into account the airport's unique environment, Nongshim focused on a menu that is fast and convenient while preserving the original taste of ramyun. Visitors can try Shin Ramyun cooked by staff using an on-the-spot cooker in the so-called "Hangang ramyun" style, and, through a "topping bar" with ingredients such as eggs and cheese, enjoy Shin Ramyun tailored to personal preferences, Nongshim said.
The menu has been diversified to include not only flagship products such as Shin Ramyun and Shin Black, but also "Shin Toomba," which has recently gained popularity in the global market, and "Sun Ramyun," aligned with the vegan trend. Nongshim snacks such as Banana Kick and Shrimp Cracker are also sold.
With the opening of the New York JFK Airport location, Nongshim aims to further boost brand recognition in the U.S. market. By operating a store at the largest U.S. gateway, used by more than 62 million people annually, the company plans to position Shin Ramyun as a "global K-food" enjoyed by travelers worldwide, beyond simply a Korean ramyun. Previously, in New York's Times Square, Nongshim also staged on-site performances alongside an extra-large outdoor ad for Shin Ramyun.
A Nongshim official said, "New York's JFK Airport, at the forefront of global trends, is a representative U.S. landmark where we can showcase Shin Ramyun's global stature," adding, "Through Shin Ramyun Bunsik encountered at the beginning and end of trips, we will ensure Shin Ramyun remains an unforgettable memory for consumers around the world."