Coway's in-home inspection and sales workers, "Coway Codis," are drawing attention as jobs with no restrictions on age, gender or experience.
According to Coway on the 23rd, the Codi job category spans a wide age range from people in their 20s to those over 60. The youngest Codi is 20, and the oldest is 72.
Coway said the paths to becoming a Codi are also diverse. Coway introduced cases of people who resumed economic activity as Codis after their careers were interrupted by childbirth and child care, as well as "N-jobbers" who hold the Codi role in parallel to earn additional income beyond their main job.
A hallmark of the Codi job category is the autonomy in work activities and a clear compensation structure based on performance. Codis sign a delegation contract with Coway and are independent earners who receive commissions for sales and inspection work. Unlike typical office workers, they can design their work schedules autonomously to fit their circumstances without fixed commuting hours.
It is also analyzed that, because performance translates into compensation regardless of age or experience, the ability to compete under the same conditions is drawing in multiple generations.
Coway is also expanding digital-based support such as a "real-time Codi matching service," a "digital catalog," and an "AR service." It also holds "Coway Festa," the largest promotion of the year, and is offering bundled products linked to silver care products from its subsidiary Coway Life Solution, providing Codis with broad sales opportunities through diversified marketing.
A Coway official said, "Codis are an open job category that anyone can try and grow in, adding diversity to jobs in our society," and added, "Coway will continue to support our partner Codis so they can perform at their best in their respective roles."