Haitai Ice said on the 23rd that Bravo Cone won the prime minister's award, the top honor, at the 27th Korea Brand Awards.
The Korea Brand Awards is a government awards program hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute for Industrial Policy Studies. It recognizes outstanding corporations, institutions, and local governments that have enhanced industrial competitiveness through creative brand management and contributed to national economic development.
Bravo Cone, which received the prime minister's award this time, is Korea's first cone ice cream. Launched in 1970, it is regarded as Haitai Ice's steady seller marking its 55th anniversary this year. In 2001, it was listed in the Guinness Book as Korea's longest-running ice cream, and in 2008, it became a leading brand in the domestic cone ice cream market by applying the world's first one-pull packaging method, "half cutting."
In particular, it ran the sign language CM song (advertising song) campaign, "The quietest CM song campaign in the world," in 2022, and received high marks for its social contribution activities such as ▲ Bravo Cone national children's baduk tournament ▲ 55th-anniversary donation campaign.
A Haitai Ice official said, "With this award as a turning point, we will further strengthen Bravo Cone's brand competitiveness and grow into Korea's representative No. 1 ice cream."