Shake Shack, a fine-casual brand operated by SPC Group, opened its Paju store.
According to SPC Group, the Shake Shack Paju store is located on the first floor of Shinsegae Simon Paju Premium Outlets in Paju, Gyeonggi Province, with a total of 113 seats.
The store interior reflects the architectural features of Shinsegae Simon Paju Premium Outlets, which is inspired by 19th-century American downtowns, to realize the "Modern Urban Nostalgia" concept. Using soft tones of yellow, sage green and terracotta, it creates an atmosphere where vintage sensibility and modern lightness blend harmoniously.
In addition, in collaboration with artist "Abang," artwork themed around the moment of enjoying Shake Shack's signature menu was installed in the store to capture an artistic sensibility.
On the opening day, the Shake Shack Paju store is holding various Shake Shack goods giveaway events for purchasing customers. The first 100 customers who spend 40,000 won or more will receive a Shake Shack mug, and the first 100 customers who spend 70,000 won or more will receive a Shake Shack glass with three color sleeves. In addition, regardless of purchase amount, the first 30 customers will receive a Shake Shack wood tray, and this benefit is applied in addition to the purchase-amount goods giveaway events.
SPC Group introduced Shake Shack to Korea in 2016 and acquired business rights in Singapore and Malaysia, among others. It currently operates a total of 49 stores, including 34 in Korea and 15 overseas.