Daesang Cheongjeongwon said on the 23rd it will launch four new "Asak Jangajji" products that incorporate the fermentation technology of Haetsaldam-eun soy sauce.
As the "convenipremium (Convenience+Premium)" trend spreads with the rise of one- and two-person households, Daesang Cheongjeongwon is newly introducing the "Asak Jangajji" line.
The new "Asak Jangajji" comes in four varieties: ▲ alpine leek ▲ assorted garlic ▲ stem lettuce ▲ chili. It uses Cheongjeongwon's "Haetsaldam-eun brewed dark soy sauce." Cheongjeongwon said the flavor of the brewed soy sauce, fermented and aged with the brand's know-how, harmonizes with a range of vegetables, allowing consumers to enjoy the original crunchy texture of the ingredients.
It added that all four "Asak Jangajji" products can be enjoyed as they are, finely chopped for rice balls or fried rice, and used more conveniently as lunchbox sides or camping dishes.
The four Cheongjeongwon "Asak Jangajji" products are available on Daesang's official online mall, Jungwon e-shop, as well as through various on- and offline sales channels including NongHyup Hanaro Mart.