Samyang Foods said on the 22nd that it took part as the main booth operator at "Kurly Food Festa 2025," held at Coex Magok Le West from the 18th to the 21st, and successfully wrapped up the event.
Now in its third year, Kurly Food Festa is an offline food event that showcases Kurly's distinctive curation and culinary content. Held under the "Holiday Table" concept, this year's event featured Samyang Foods along with 109 partner companies and more than 160 F&B brands. The four-day event drew a cumulative 23,000 visitors.
Samyang Foods said its booth, under the "Bite the Future" concept, focused on offering culinary experiences from next-generation brands such as Pulse Lab, Tangle, Samyang 1963 and Buldak Sauce.
Samyang Foods said visitors responded positively to the differentiated product strengths of each brand. The plant-based protein snack "Pulse Lab" drew interest from family visitors with children, while the protein pasta "Tangle" proved popular among 20s–30s customers who enjoy healthy pleasure. The new product "Samyang 1963," which is seeing strong early feedback, and the global hit "Buldak Sauce" also attracted attention across generations.
A Samyang Foods official said, "This Kurly Food Festa was a meaningful occasion where we were able to present and communicate directly with consumers about the next-generation brands that will drive Samyang Foods' future growth," adding, "We will continue to expand positive brand experiences through a range of activities that span online and offline."