29CM said on the 22nd that it has opened the lifestyle select shop "29CM HOME The Hyundai Seoul" at The Hyundai Seoul in Yeouido, Seoul. The new store, created on the second basement level with a size of 40 pyeong (132㎡), was planned to expand a differentiated brand experience across customers' lifestyles by covering fashion and home/living.
29CM HOME The Hyundai Seoul is a space that, based on the offline concept of 29CM HOME as a "store of all things for taste," offers in one place living and lifestyle brands carefully selected by 29CM. It showcases 29CM's brand curation capabilities by selecting 54 brands across ▲ stationery ▲ kitchen ▲ fashion/accessories ▲ home fabric. In particular, it separately organized a main zone that proposes seasonal home styling and a kitchen zone that introduces trendy kitchenware so visitors can explore brand items that match a variety of tastes.
"29CM HOME Seongsu," which 29CM introduced in June, has established itself as a representative lifestyle space in Seongsu-dong, Seoul, visited by more than an average of 100,000 people per month. It is drawing attention as a place where not only younger consumers in their 20s and 30s who are accustomed to taste-based shopping and value consumption, but also domestic and international visitors to Seongsu-dong, discover sophisticated lifestyle brands.
To mark the opening of 29CM HOME The Hyundai Seoul, 29CM is offering a 10% discount on all products to customers who spend 70,000 won or more through the 28th of this month. It will give complimentary gifts of popular 29CM HOME brand products depending on the purchase amount, and will also run a 9,900 won first-come, first-served special price event every weekend for two weeks after the opening.
A 29CM official said, "We plan to continue expanding our curation centered on premium home/living brands for 'life-setters' who enjoy space interior design as an activity that reflects personal taste and individuality."