Korea McDonald's said on the 22nd that it will release two limited "Lucky Burger" items, which allow customers to join a year-end and New Year donation campaign, on the 26th.
According to McDonald's, this year's Lucky Burger campaign model is Faker. Faker is an esports star who has held the top spot as a League of Legends (LoL) world champion on the global stage for a long time. In particular, as Faker has delivered positive influence across generations through numerous donations and sharing activities, McDonald's plans to further strengthen the meaning of "luck and sharing" through him.
Since its first launch in 2013, the Lucky Burger has been McDonald's signature popular limited menu released every year at the end of the year. Since 2019, McDonald's has run a donation campaign that sets aside 100 won for each Lucky Burger à la carte or set purchased. The donations collected in this way are delivered to RMHC Korea. The funds are currently used to operate and build the "Ronald McDonald House," which allows child patients in need of long-term treatment and their families to stay near hospitals and focus on care.
This year's Lucky Burger will be released as Lucky Burger Gold and Lucky Burger Gold Special. Lucky Burger Gold features a uniquely long bun, a chewy patty finished with seasoning, and the flavor of garlic sauce. Lucky Burger Gold Special, which adds a hash brown, offers extra crisp texture and a savory taste.
With the launch of the Lucky Burger, "Curly Fries" and "Gold McFizz" will also be introduced. Curly Fries are a limited side menu with addictive seasoning and a spiral shape that receives strong response every year when released. Gold McFizz is a carbonated beverage created by combining orange syrup and Sprite.
A customer participation event with Faker will also be held. After taking a photo that shows both the Lucky Burger and Faker's "thumbs-up" signature pose, fill in the required hashtags and post it to your Instagram account, then submit the post's URL through the event application page linked in the McDonald's official Instagram profile.
The event will run from the 27th to Jan. 16 next year. Winners will be selected by drawing to receive a uniform autographed by Faker.