Woowa Brothers, the operator of Baemin, said on the 22nd that it began selling traditional liquor at Baemin B Mart on the 17th. It plans to use B Mart's nationwide sales network to improve consumer access to traditional liquor and expand sales channels and the market.
According to Woowa Brothers, the current sales areas are most PPCs (Picking Packing Center) in Seoul, Incheon, and Gyeonggi. It plans to expand to all B Mart stores by Jan.
While online alcohol sales by existing big-box stores or convenience stores used a "pickup" method—ordering in the app and then visiting the store to receive the item—Baemin B Mart delivers to the doorstep as soon as an order is placed. This is the first time in Korea that a quick commerce service has used a nationwide logistics network to immediately deliver traditional liquor.
B Mart currently offers about 40 products, including ▲ the fruit wine "Bunja," which continues to sell out ▲ One Spirits' "Wonsoju" series and two types of "One Highball" ▲ "Boksoondoga Son makgeolli," known as champagne makgeolli ▲ "Haechang makgeolli 9-do," a high-density style favored by enthusiasts ▲ "Seoul Night," which captures the hip vibe of Seoul ▲ KOOKSOONDANG BREWERY's "Saeng Baekseju."
Baemin also has a system in place to completely block orders by minors in accordance with relevant laws. Only users who complete adult verification in the app through a mobile phone registered in their own name can view and order products.
Kim Dong-hwi, head of the processed foods team at Woowa Brothers, said, "Our goal is to deliver a wide range of traditional liquor that customers want through B Mart as quickly and conveniently as possible," adding, "We will continue to discover hidden gem breweries across the country, introduce them to customers, and build a quick commerce ecosystem that fosters mutual growth with regional breweries."