CJ Foodville, which operates the franchise bakery Tous les Jours, said on the 19th that it opened a new Tous les Jours store in Darkhan, Mongolia's second-largest city. With customer demand and popularity rising in Mongolia, the move is seen as an effort to expand the footprint of the K-bakery brand.
According to CJ Foodville, on the 8th Tous les Jours opened a new store in Darkhan. CJ Foodville said the push into Darkhan is meaningful in that Tous les Jours expanded its brand beyond the capital, Ulaanbaatar, based on the brand recognition it has built in Mongolia.
Tous les Jours entered Mongolia in 2016, the first among domestic confectionery and bakery companies. At the time, Tous les Jours steadily built high recognition and favorability not only with fresh cream cakes but also as a place that "bakes fresh every day."
The Tous les Jours Darkhan store is about 66 pyeong. With more than 40 seats, it has been arranged as a premium bakery-cafe space. It showcases Tous les Jours' signature products.
The Darkhan store is on the first floor of the GN Business Center, a mixed-use mall. The GN Business Center sits amid Darkhan's dwellings and commercial areas and is considered a high foot-traffic location. Because it is located in the central area of the first floor, about 500 customers visited on opening day.
A CJ Foodville official said, "Through products with excellent taste and quality that represent K-bakery, Tous les Jours is steadily expanding its brand presence in the Mongolian market," adding, "We will continue to grow in the Mongolian market going forward."