Recently, the U.S. golf market has been seeing rising off-course demand centered on screen golf, simulators, and entertainment-style golf facilities. In this U.S. market, Golfzon, a golf platform corporations, has been maintaining steep sales growth.
On the 19th, according to Golfzon, the Americas subsidiary's third-quarter 2025 revenue was 36.5 billion won, up 91% from a year earlier. During the same period, Golfzon's third-quarter year-to-date consolidation revenue was 371.7 billion won, down 24% year over year, but growing simulator demand and off-course golf activity in the United States appear to have influenced Golfzon's sales performance.
The U.S. golf market is expanding from on-course, centered on the field, to off-course. According to the National Golf Foundation (NGF), as of 2024, the number of people enjoying golf in the United States, combining on-course and off-course, reaches 47.2 million. Of those, on-course golfers (the traditional form of playing on actual field courses) number about 28.1 million, and off-course golfers (the form of enjoying screen golf and the like outside the field) number about 19.1 million, it was found.
In the same year, the number of field golf rounds recorded in the United States was about 545 million, more than 10% higher than the five-year average in 2015–2019 before the pandemic. This means not only that participants increased but also that participation frequency rose, suggesting that growth in the off-course segment has pulled on-course demand as well.
In particular, the TGL simulation golf league, which began in the United States early this year, is seen to have influenced market expansion. With global PGA Tour stars such as Tiger Woods and Rory McIlroy participating, it drew in younger generations. It has effectively played an important role in popularizing simulation golf.
Amid this shift in market structure, Golfzon signed official partnerships with two tournaments hosted annually by the United States Golf Association (USGA), including the U.S. Open and the U.S. Women's Open presented by Ally. Under the agreement, Golfzon was designated the official indoor golf simulator partner for the two tournaments.
Based on this partnership, Golfzon plans to carry out various marketing activities in the U.S. market through 2027. Currently, Golfzon is expanding supply, centered on TwoVision NX, to sports pubs, recreation facilities, and indoor entertainment stores, broadening its foothold in the market.
Golfzon plans to sustain growth in the Americas market by pursuing a localized strategy in parallel, including expanding partnerships and installation infrastructure centered on major U.S. cities. A representative of Golfzon's Americas subsidiary said, "Recently, inquiries and interest related to golf simulators have been on the rise," and added, "Based on our official partnership with the prestigious USGA championships, we will further solidify the Golfzon brand's position in the U.S. market and continue our growth."