Dongsuh Foods' coffee complex cultural space Maxim Plant marked the year-end by unveiling a winter season concept with space styling and a limited-time seasonal menu.
On the 19th, Dongsuh Foods said Maxim Plant in Hannam-dong, Seoul, adopted the theme "White Winter in Maxim Plant" this winter and decorated the entire space with pure-white objects.
Maxim Plant continues to roll out linked menus based on Dongsuh Foods' flagship instant coffee brands. This winter, it released the Kanu Double Shot Red Bean Latte. Based on the Kanu Double Shot Latte, the menu adds milk foam, sweet red bean paste, and marshmallows, emphasizing flavor and texture for the season.
Menus using Maxim Mocha Gold are also being steadily offered. It is reinterpreting the flavors of existing brands as space-exclusive menus, such as Mocha Gold Original, Mocha Gold Boost, and Mocha Gold Ice, drawing reactions from visitors.
To mark the winter season, it also launched a new bean, Winter Blend, and a limited-time seasonal menu using it, the Tiramisu Latte. Winter Blend blends Guatemala Geisha and Kenyan beans and is characterized by an aroma reminiscent of orange blossom and black tea and a smooth sweetness. It is served as either espresso or Americano.
The Tiramisu Latte is a limited-time seasonal menu that combines tiramisu powder with a mascarpone cheese flavor and Winter Blend espresso, targeting demand for dessert-style lattes.
Maxim Plant is focusing not only on basic cafe functions but also on experiential content. In the third-floor brewing lounge, it is running the signature program Synesthesia Coffee. Customers select preferred flavor notes, acidity, and roast level on a tablet, and the system recommends a suitable coffee from 16 specialty beans.
Poems and music that match the recommended coffee are provided so visitors can wear a headset and enjoy coffee in dedicated seats. It also operates various educational programs, from basic classes for coffee beginners to advanced classes that let participants experience the roasting process.
A Dongsuh Foods official said, "Maxim Plant is a platform that delivers brand value and coffee expertise through space and content," adding, "we will continue to expand our touchpoints with visitors through seasonal concepts, differentiated menus, and experiential programs."