Chamisul and Terra were selected again this year for the "Korea Top 100 Brands," reaffirming their brand competitiveness.
HiteJinro said on the 18th that in the "2025 Korea Top 100 Brands" released by Brandstock, Chamisul made the list for the 13th straight year and Terra for the 4th straight year.
The Korea Top 100 Brands is a program in which Brandstock, a brand value evaluation agency, releases the top 100 out of more than 1,000 brands across some 230 industries based on the Brandstock Top Index (BSTI).
Chamisul, as a meeting of Korea's representative K-liquor and K-content, collaborated with the Netflix drama "Squid Game" to roll out edition products in December last year and on the 6th, and each sold out in five weeks, proving their popularity.
Chamisul has also continued to expand brand experiences through the world's only soju music festival, "Iseul Live Festival," strengthening its touchpoints with Millennials and Gen Z. It has evolved beyond simple liquor marketing into a multifaceted cultural content spanning music, picnics and camping, and is assessed to have established itself as an "experiential brand."
Terra has solidified its brand differentiation with core values symbolizing a "clean lager," including a 100% real carbonation method that adds not even 1% of other carbonation, the use of 100% Australian clean malt, and NON-GMO ingredients.
Also, the "clean activities" carried on since its 2019 launch have become the foundation of brand trust, and it is practicing the value of cleanliness in many areas through various eco-friendly activities, social contributions and campaigns. The recent "Clean Campus Campaign," which develops ESG activities with university students, and upcycling collaborations with the eco-friendly fashion brand "PLEATSMAMA" have helped turn Terra's clean philosophy into experiences in consumers' daily lives
In addition, the "Terra Somaek Tower" developed directly by HiteJinro expanded the drinking process itself into a brand experience as Terra's signature good, completing the optimal somaek by harnessing the strong centrifugal force of a clean tornado. Based on this expansion of brand experience, the "Terra Somaek Tower" featured in the "Era of Terra 2" ad, a parody of global leaders' "chimaek meeting," sold out immediately after release, once again leading trends in alcoholic beverages.
A HiteJinro official said, "The fact that Chamisul and Terra were the only liquor brands to be selected simultaneously for the Top 100 is thanks to consumers' continued trust and support," adding, "We will continue to present newer and more differentiated brand experiences based on the core values of Chamisul's 'cleanliness' and Terra's 'clean.'"