GS Shop is expanding its domestic travel products.
GS Shop said on the 17th that it increased the number of broadcasts for domestic travel and accommodation voucher products this year by 170% from a year earlier. In particular, it is increasing the share by expanding the number of domestic travel product slots in the second half by 220% from the previous year.
With the strong dollar continuing and the post-COVID-19 "revenge spending" boom effectively over, the company said it is strategically strengthening domestic travel products that feature shorter itineraries and lower cost burdens.
The number of customers ordering domestic travel products this year rose 30% from a year earlier. The product portfolio has also been diversified, centered on major tourist destinations nationwide such as Busan, Gangneung, Yangyang, Yeosu, and Ulleungdo, including hotel accommodation vouchers at key destinations.
GS Shop expects steady growth in domestic travel demand and plans to continue discovering new products. At 3:35 p.m. on Dec. 24, Christmas Eve, it will air the "Gangwon Taebaek Snowflake Train" product in partnership with Hongik Travel, regarded as a leading specialist in domestic rail travel.
Taebaek hosts the "Taebaeksan Snow Festival" every winter, making it a representative snowflake travel destination that draws many tourists. Among these, rail travel products record high occupancy rates every year.
Accommodation voucher products for major tourist destination hotels and resorts that are popular with visitors at year-end and the start of the new year, such as "Sokcho Diamer" and "Yangyang Le Bournagsan," will be broadcast a total of four times on the 21st, 25th, 26th, and 30th.
Jeong Ji-yoon, an MD on GS Shop's service team, said, "As more customers hesitate to travel abroad due to the strong dollar, demand has grown for domestic trips that offer great value and substance," adding, "Since the strong dollar is expected to continue for the time being, we plan to design a variety of fresh domestic travel products."