Brett Mathis, Coupang's chief information security officer (CISO), said on the 16th that "we will introduce passkeys in Korea by the first half of next year."
A passkey is an authentication method that uses biometrics such as face or fingerprints, or a PIN, without a password. Because the risk of external hacking and theft is low, corporations are using it as a measure to strengthen security. Coupang has introduced and is using passkeys in Taiwan, but has not introduced them in Korea.
Mathis said at the Science. ICT. Broadcasting. and Communications Committee (Science, ICT, Broadcasting and Communications Committee) confirmation hearing that "it has been just over three months since we introduced passkeys in Taiwan," and "preparations are underway to introduce passkeys in Korea as well."
Earlier, on the 14th of last month, Coupang said in Taiwan that it independently developed and rolled out a dedicated passkey technology that meets global standards. Based on the distribution of passkeys, it was also selected as a "friendly e-commerce corporation (友善電商)" by the Taiwanese government in recognition of achievements such as a safe shopping environment and consumer protection.
On Coupang's Taiwan website, a notice reads, "In the digital age, account security is everyone's concern," and "Coupang has introduced passkeys certified to global standards, allowing users to log in and shop safely with one click." On the 17th and 19th of last month, it posted passkey how-to guides in various places.
Mathis said, "Because the Korean market has many customers, a more complex process is required in introducing passkeys," adding, "We will work to introduce them quickly while minimizing customer inconvenience during the rollout."