EDIYA COFFEE said on the 16th that it will increase the base volume of beverages at stores nationwide and strengthen its menu lineup. The core of this revamp is unifying the beverage size system to large (L) and extra (EX), reflecting consumer demand for larger sizes and more choices.
According to EDIYA COFFEE, the revamp takes effect immediately today. The base volume of all beverages previously served at 14 ounces (oz) is being expanded to 18 ounces, and an extra (EX) size has been newly introduced for the Flatccino and shake menus, which were previously offered in a single size. The average serving volume of beverages increased by about 28.6%.
Along with the volume increase, the menu lineup is also being revamped. About 20 beverages, including menus being reintroduced due to high customer demand and seasonal and regular items, are being reorganized. The lineup will be expanded further with new items.
The operating system has also been improved, to support stable and convenient store operations for franchisees. Recipes were standardized and raw and subsidiary materials were integrated to ensure consistency in the manufacturing process. Inventory management and employee training were also streamlined.
In line with the revamp, a customer-participation "favorite menu" website event will also be held. Participants can choose the most anticipated items from three categories—Brand New, Back Again, and All Season—and enter. Prizes include ▲ a 150,000-won Ediya card ▲ a membership beverage 1,000-won discount coupon, and more, awarded by drawing. The event runs through the 29th and winners will be announced on Feb. 6 on the EDIYA COFFEE website.
An EDIYA COFFEE official said, "The application of the expanded beverage volumes and lineup is intended to broaden convenience and choice in beverage configurations by reflecting customer usage patterns," adding, "We also prepared a participation-based event to directly confirm customer preferences and provide a better experience."