A TWOSOME PLACE said on the 16th that it will hold a year-end season partnership event, "Wear a cake this winter," with the fashion platform Musinsa. The event will run simultaneously on both companies' apps for about two weeks from that day through the 28th.
On the Twosome Heart app, benefits are tailored to the fandom-style consumption patterns of the MZ generation (born from the late 1980s to the early 2000s), who value cost-effectiveness and emotional value (satisfaction relative to price) and actively take part in events by their favorite brands. If you select "today's cake" at 10 a.m. every day, you will receive a coupon for up to 25% off that can be used on the Musinsa app. If you buy one of the three cakes featured in the A Twosome Place x Musinsa collaboration photo spread (Strawberry chocolate fresh cream, Flower chocolate fresh cream, or Matcha Abac whole cake) and enter the event, one person will be selected by drawing to receive a 1 million won Musinsa Money gift certificate.
On the Musinsa app, a participatory event will be held that lets users enjoy A TWOSOME PLACE benefits like a game. Customers who take part in the "Mu-quiz" event running through the 22nd will receive at random, in limited quantities, one free coupon for either A TWOSOME PLACE's signature cake Strawberry chocolate fresh cream or an Americano (R).
In particular, if you take part in the "random gift event" running through the 28th, you will receive at random one of four coupons: ▲15% off whole cakes ▲20% off slice cakes ▲20% off coffee and beverages (R) ▲1,000 won off with purchases of 10,000 won or more. There will also be a daily raffle, limited to 100 people, to buy "spoonable strawberry chocolate fresh cream" for 100 won.
An A TWOSOME PLACE official said, "We planned the event with Musinsa to connect the different realms of fashion and dessert and create a new year-end experience based on brand fandom that Millennials and Gen Z can enjoy," adding, "We hope you enjoy A Twosome's sweet cakes together with Musinsa's stylish brand experience this winter and have a more special year-end."