Cheong-O SW, an affiliate of Cheong-O DPK, the operator of Domino's Pizza, said on the 15th it has been selected as the new domestic master franchise (MF) operator for the U.S. sandwich franchise brand "SUBWAY." It will oversee the domestic business with authority over the expansion of existing Subway stores and overall operation and management.
Cheong-O SW is an affiliate of Cheong-O DPK, which has successfully operated Domino's Pizza in Korea for about 35 years since 1990 in the Korean pizza franchise market. The company plans to leverage the franchise operation know-how and strategies it has accumulated to move Subway up a level in the domestic franchise market.
Cheong-O SW plans to push for operational innovation in response to the rapidly changing digital environment, while boosting customer satisfaction by developing menus that fit the Healthy Pleasure trend. In addition, it intends to strengthen practical support for franchisees to further solidify the brand's competitiveness.
Joseph Hsu, president for Asia-Pacific at Subway, said, "We are pleased to sign a contract with Cheong-O SW as the master franchise partner of Subway Korea," adding, "Based on Cheong-O DPK's leadership and expertise, we expect Subway to take a step forward in the Korean market and strengthen and develop its presence in Korea's sandwich market."
A Cheong-O SW official said, "Through this master franchise agreement, we will make Subway a more growing brand," adding, "We will work to raise it a notch so that Korean consumers can have positive experiences with the brand and franchise owners can create long-term value."