LOTTE Wellfood said on the 12th that it received six awards in three institutional sectors at the 2025 Korea Digital Advertising Awards.
According to LOTTE Wellfood, the 2025 Korea Digital Advertising Awards were held the previous day at the Gavit Convention Hall on Sebitseom in Seocho-gu, Seoul. The Korea Digital Advertising Awards is the country's largest digital advertising awards ceremony, organized by the Korea Digital Advertising Association and supported by the Ministry of Culture, Sports and Tourism. More than 300 entries are submitted each year, and outstanding works that contribute to the development of the advertising industry based on creativity and technological prowess in a rapidly changing digital environment are selected.
This year, LOTTE Wellfood won for six campaigns: ▲ Dr. Xylitol Bus Is Coming! campaign video ▲ 2025 Seol-lae-im Run digital video ▲ Pepero official social media channels (Instagram and X (formerly Twitter)) ▲ YouTube channel Matggal Studio ▲ Low-sugar ice cream Back to the Pure event ▲ Pepero global supporters Pepero AGENT.P. The company received, respectively, gold in the CSR institutional sector; silver in the digital video (short form) institutional sector; bronze and excellence in the social media marketing institutional sector; excellence in the AI story institutional sector; and excellence in the promotion institutional sector.
Lee Seung-gi, head of IMC at LOTTE Wellfood, said, "It is meaningful that our efforts to expand touchpoints with consumers through various digital channels have been recognized with this award," and added, "We will continue to build sustainable brand value with responsible corporate activities and sincere content."