Musinsa carried out a major organizational reshuffle on Dec. 12, introducing a "two-track management system" that separates the institutional sector and the organizations that support it, and strengthening C-level-driven accountable management.
Starting in January next year, Musinsa will appoint Cho Nam-seong as the new CEO to oversee companywide support functions, including legal, finance, public relations, and human resources. Cho will also serve as chief human resources officer (CHRO), driving improvements in organizational culture and building collaboration frameworks among support organizations.
Accordingly, Musinsa will operate under a co-CEO system, with founder Cho Man-ho overseeing the business institutional sector and Cho Nam-seong handling the business support institutional sector. Park Jun-mo, who has served as co-CEO since March last year, is expected to move to an advisory role next year to provide back-end support.
At the same time, Musinsa is fully introducing a C-level system by field. The company plans to grant independent decision-making authority to each C-level—chief commerce officer (CCO), chief brand officer (CBO), chief global officer (CGO), chief technology officer (CTO), chief financial officer (CFO), chief legal officer (CLO), chief public relations officer (CPRO), chief human resources officer (CHRO), and chief detail officer (CDeO)—and strengthen a compensation and accountability framework based on annual performance evaluations.
The move reflects the view that, as the business scope has expanded from an online fashion platform to offline store growth, stronger beauty and lifestyle offerings, and overseas expansion, the existing horizontal structure may hinder swift decision-making. Musinsa plans to reorganize around maintaining its "Agile" culture from its startup days while running a systematic management system suited to its growth stage.
In particular, the company's formalized push for an IPO in August is cited as another reason for the reorganization. To establish the sophisticated internal control and management systems required in the listing process, Musinsa stabilized its management structure.
A Musinsa official said, "In a rapidly changing market environment, experts in each field—brand, commerce, and tech—must be able to act with both responsibility and authority," adding, "This reorganization will be the starting point for Musinsa to build an advanced management system on par with global big tech corporations."