GS Retail said on the 11th that the monthly active users (MAU) of its application (app) Our Neighborhood GS reached 4.31 million last month, setting a record high.
The figure surpassed the 4.2 million MAU recorded the previous month in just one month and has grown nearly threefold compared with Oct. 2022, when the app first launched. It also increased 16% from the end of last year.
Analysis of app data showed that the most used feature was QR payment. It offers fast payment and automatic membership accrual, and if you register a bank account and card in GS Pay, you can receive discounts and additional accrual benefits at GS25 and GS The Fresh.
The search service was the next most used. This reflects demand to check inventory of desired products and secure them early. The most searched keywords were Pixelly, Jeon-eonni, iced brulee, eggs, Blue Archive, and Anh Sung-jae highball.
In addition, customer-participation features such as the "pickup service," which lets users find products in-store and pick them up, "my fridge," which stores and retrieves freebies, and "attendance check"-based prize events also showed high utilization.
In particular, use of the pickup service has risen sharply this year. As of last month, pickup service usage frequency increased 36.3% from the same month a year earlier. Use of the clearance discount service, which buys fresh food (FF) nearing its expiration date at discounted prices, also rose 33.4% over the same period.
Jeon Jin-hyeok, head of O4O at GS Retail, said, "The Our Neighborhood GS app has established itself as a core platform that conveniently connects the entire convenience store journey, from payment to shopping to benefits," and added, "We will strengthen service convenience and benefits around the features customers use most and grow it into the first everyday lifestyle platform that comes to mind."