Nongshim said on Dec. 11 that it won the top prize, the grand prize, at the 2025 Korea Package Design Competition.
At the 34th Korea Package Competition this year, Nongshim was selected as the grand prize winner. The character design package for the Netflix animated film "K-pop Demon Hunters" (hereafter "KDH") earned high marks. Earlier, on Aug. in , Nongshim applied KDH characters Huntress, Lion Boys, and Duppy to the package designs of its flagship products Shin Ramyun and Shrimp Cracker.
The judging panel said, "It stands out for sensibly applying the KDH universe atop the unique identity of the Nongshim brand to intuitively convey the appeal and value of K-food to global consumers," and added, "It is a design that has led Shin Ramyun and Shrimp Cracker, icons of Korean food, to establish themselves as brands in people's everyday lives around the world."
Kim Sang-mi, head of design at Nongshim, said, "This award is the result of efforts to link our brand identity with K-culture sensibilities," and added, "We will continue to push to expand Nongshim's cultural and design value in the global market."