Global beauty corporations APR Co. said on the 10th that it posted its best-ever performance in the United States' biggest year-end discount event, the "Black Friday" promotion. The brands "Medicube" and "April Skin" logged sales metrics more than tripling year over year across major U.S. online and offline channels.
The results reflect combined sales across major online channels such as Amazon, Tiktok Shop, and the official online mall, as well as offline channels including ULTA, with growth driven by an influx of new customers centered on emerging sales channels.
In this Black Friday promotion, the boom on Amazon stood out in particular. The Amazon Black Friday event, which began on Nov. 20, ended on Dec. 1 with "Cyber Monday." During this period, Medicube had four products in the top 10 best sellers in the "Beauty & Personal Care" category, and seven in the top 50.
Medicube's flagship "Zero Pore Pad" held the No. 1 spot throughout the event in Amazon's "Beauty & Personal Care" and "Skin Care" categories. The "PDRN Pink Collagen Gel Mask," which gained traction through SNS challenges, also drew strong customer response and helped lead growth in key skincare lines. In addition, major skincare products such as ▲ Collagen Gel Cream ▲ Collagen Night Wrapping Mask ▲ PDRN Pink Peptide Ampoule ▲ Deep Vita C Capsule Cream ranked high in Amazon's key categories.
A positive trend continued at the major U.S. beauty specialty retailer ULTA as well. Sales for the main event held from Nov. 25 to Dec. 1 rose about 30% compared with the lead-in event the prior month.
An APR Co. official said, "We have been steadily maintaining growth across major U.S. distribution channels, setting new Black Friday records each year," and added, "We will continue to expand K-beauty's influence in the global market and keep strengthening our competitiveness in the skincare market."