CJ Olive Young said on the 10th that it will introduce a new platform, Olive Better, in line with the wellness (a state where physical, mental and social health are in harmony) trend.
CJ Olive Young will launch the wellness curation platform Olive Better in the first quarter of next year. It is set to become both an offline store and an online mall selling wellness products that integrate beauty and health.
Olive Better's products fall into six broad areas: eat well (inner beauty foods, healthy snacks), fill well (supplements, etc.), move well (supplements, workout gear, etc.), care well (aromatherapy, dermacosmetics, etc.), and rest well (sleep products, herbal tea, etc.).
The first offline store will open in Gwanghwamun, a major business district in northern Seoul, and the second in Gangnam, a key commercial area. By locating stores in city centers with heavy foot traffic from office workers and both domestic and foreign visitors, the plan is to make wellness products accessible along commuting and daily routes.
The online mall will be implemented in an app-in-app (an app used within another app) format. It will serve as an exploratory platform that recommends products tailored to individual lifestyles and concerns, provides wellness routine reminders, and offers a range of membership benefits.
A CJ Olive Young official said, "Olive Young, which began as Korea's first H&B store, has pursued the vision of 'healthy beauty' with health and beauty as its two pillars," adding, "If Olive Young is a platform weighted toward 'beauty,' Olive Better will expand that into the wellness category and propose it as a platform."