BAT (British American Tobacco) said on the 10th that it successfully wrapped up the season alongside the end of the Abu Dhabi Grand Prix, the final race of this year's Formula 1 (F1), buoyed by the performance of the McLaren F1 Team, with which it is an official partner.
The partnership between BAT and McLaren, which began in 2019, has developed under the "A Better Tomorrow" vision with innovation, transformation, and sustainability as core values. The two sides said they are showcasing various innovations that elevate brand value on and off the F1 stage by sharing their respective strengths and visions through an ongoing partnership.
In October, McLaren clinched the 2025 Constructors' Championship early, securing the team's 10th crown overall. Locking up the title with six rounds remaining in the season also carried symbolic weight as a back-to-back triumph for the first time since the 1990–91 seasons.
At the season finale in Abu Dhabi, team driver Lando Norris secured the 2025 Drivers' World Championship title to cap the season.
BAT said that the major leap in technical prowess centered on the development of the innovative MCL39, the consistent performance and mature teamwork of the two drivers, and the robust team culture demonstrated the value of "innovation and transformation" that BAT and McLaren have pursued together.
Meanwhile, BAT offers adult users a wide range of choices centered on brands in its non-combustible portfolio, including the heated tobacco device "glo," the vapor product "VUSE," and the nicotine pouch "VELO."