Samyang Foods said on the 8th that its new product Samyang1963, launched as the "original ramen," surpassed a cumulative 7 million units sold just one month after its release. That exceeds 80% of the 2025 monthly average sales volume of Samyang Ramen.
Samyang said it views the sales performance as unusual, given that the consumer price of Samyang1963 is a premium ramen about 1.5 times more expensive than Samyang Ramen.
Samyang1963 reinterprets in a modern way the "tallow" frying method that was key to Samyang Ramen's production in the past, using a golden blend oil that mixes animal-fat tallow and vegetable palm oil in a golden ratio to fry the noodles. The broth boosts the deep flavor by enhancing the tallow notes extracted from the noodles with beef bone stock, and finishes clean with a spicy kick by highlighting radish, green onion, and Cheongyang chili pepper.
Samyang Foods said total views of Samyang1963 online content it released and videos creators voluntarily produced after trying Samyang1963 have reached 80 million.
The Samyang1963 pop-up store that Samyang Foods operated in the Seongsu-dong area of Seoul from the 28th of last month to the 4th of this month drew more than 10,000 visitors over seven days. On-site waiting list registrations averaged about 1,500 per day.
A Samyang Foods official said, "As we have confirmed the product strength and consumer preference for tallow ramen, we will continue to roll out online and offline marketing content across various customer touchpoints next year and work to expand Samyang1963's market share."